About the designer

All products in this shop are designed and illustrated by me, Isabelle Norman Sällström, most known as Isa. I live in Piteå in the north of Sweden with my husband David and my two sons Theo and Eddie. I was born in 1981 and grew up as a "daughter of an interior design shop". I have always loved everything related to color, shape and design. I studied design at Bergh Soc and then worked as an graphic designer for a couple of years.It was during my maternity leave with Theo in 2006 that I started Isa Form. I decorated a room in the basement, from where I designed and shipped away prints in the evenings. Soon I quit my job and now been going strong since then. My spare time I spend in our summer house by the sea. There is nothing better than the sound of wind and waves. I love sushi and enjoy a a glass of red wine now and then. I love drawing there to, sitting at the kitchen table with his eyes fixed on the horizon. My style is usually described as playful, humorous and with a retro vibe.

Would you like to work with me? 
In addition to this shop I freelance in print and pattern design and have clients such as Skip Hop, Voksi, Me&I, Spira Interior, TePe, Bigso and UNICEF. I am always open for new collaborations and commissions and I have lots of patterns ready to go. Download a pdf with some of my work.